The driving force behind this new successful service is Alan Lawrie who has run an entertainment agency since the 70s. He specialises in top end shows supplying nightclubs, DJs, bands, dancers and look-alikes to 4 and 5 star hotels all around the world.

At the peak of his old agency (I.D.E.A. based in Copenhagen) he supplied top acts to 14 different countries. The requirements of those clients ranged from organising concerts (Middle of the Road to Scandinavia), Tony Prince from Radio Luxembourg shows (long, long before Tony started his successful DMC club) to disco BBQs with full catering. Travel tours for musicians and DJs around Europe, impromptu beach nightclubs in inflatable tents, ... at the end of the day, when he knew where all the finest and most reasonably priced suppliers of any product or service were located, he harnessed the supply side under a total management package for his customer.